Hi! I’m Tina! 

I am a Relational & Executive Coach.

I bring the ‘relational’ and ‘executive’ together,

because your relational capacity is key

to being successful in all areas of life!


I don’t just give you more tools.

I help you get to the relational blindspots

that have been getting in the way of using any tools.

Tina Ratliff is a Relational Coach & Leadership Development Coach.

She has her own practice and is also co-owner, Consultant and Facilitator of The Culture Building Group. She is honored to have been vetted and trained by Dr. John Townsend as a Townsend Leadership Program Director. She is a Certified EQ2.0 Assessor and Facilitator, and is currently being trained in Terry Real’s Relational Life Therapy.

She has worked with business leaders and entrepreneurs for nearly a decade. She uses her real-world experience in assisting organizations and individuals who want to unpack what is getting in the way of their goals, increase their EQ and implement change. With Tina’s life experience and knowledge in Emotional Intelligence, Interpersonal Neuroscience, and Organizational Psychology she is able to address both the head and the heart as you optimize leadership performance within your self and your team.

Through her coaching and growth groups Tina helps leaders at every level grow in leading with connection and empathy, become more self-aware and increase resiliency in order to eliminate burnout and lead with success.

Tina lives in Santa Cruz with James, her husband of 40 years, and has 4 adult children. When she is not outdoors, she loves to create through writing, baking and hospitality.


I help people discover what they don’t know they don’t know!

Group Coaching

As a member in my Coaching Group, you will overcome obstacles and thrive. Group coaching cohorts are made up of a maximum of 10 hand-picked members. We meet in my Santa Cruz beach house one full day per month for an entire year. In the context of this supportive group and expert coaching, you will meet goals that are unique to your own story. This year of intentional growth will affect all areas of your life.

Group Coaching helps you develop YOU and create a successful, meaningful and connected life.

Private Coaching

Coaching is a growth-centered relationship. Together we will focus on your own individual goals and needs. I partner with you to move forward in any area whether it is finding what makes life purposeful to you, launching a new business, finding your creative self within, or developing meaningful relationships. 

My coaching services are client-driven and follow a personalized process that guides you to clarify your strengths and to identify the most important growth opportunities to take you to your next level of personal and professional development. As a coach, I will hold you accountable. Together we will develop a workable action plan with measurable results, and then I will follow through with course corrections along the way. 

Virtual coaching is available!



I work with teams uniting their technical skills with their relational capacities so your small business or non-profit can thrive!

Organizations committed to thriving will ensure that their employees, beginning with their leadership, have access to expert coaching in relational skills. As a coach 


Let’s get started


Schedule a Sample Session!

  I offer a completely free session to begin. During this time together we will look at your goals, take the TPRAT assessment to help us identify key areas of growth related to your goals and begin to develop your path forward toward thriving!


Choose a Coaching Plan That Fits Your Need:

Individual Coaching  

Group Coaching
Townsend Leadership Program Business Consulting


Reach Your Goals

Build the connection to yourself, others and your purpose so that live they way you have always known was possible!



My Coaching Style

I believe the guiding principles of thriving in all areas of life are made up of the four capacities of character; bonding, boundaries, reality, and maturing.


  • Bonding – The capacity to engage in deep, vulnerable, fulfilling relationships that fuel performance and engagement
  • Boundaries – The capacity to confront in healthy ways and communicate effectively
  • Reality – The capacity to resolve perfectionism, be skilled at adaptation, and avoid entitlement attitudes
  • Maturing – The capacity to relate as a mutual adult, understand purpose, develop talent and employ effective work ethic

I can lead your next church group or business leader’s workshop!

Topics include:

  • The Relational Brain
  • Embracing the Need to Need
  • Relational Nutrients
  • Embracing Your Story
  • How People Grow
  • Building a Healthy Culture at Home and at Work


Now taking applications

2024 Group Coaching Cohort!

Invest in YOUR growth one day a month over the course of a year with a cohort that will support and challenge you along the way.

Learn More

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